Egro Coffee

The Egro Coffee philosophy of "Coffee, Nature & Future" is perfectly embodied in their corporate identity and their products, which include their logo, recyclable packages, compostable capsules branding and marketing strategy, every brand touch point needed to convey their vision. Each design element of the Egro Coffee Systems range has been carefully created to promote a sustainable and eco-friendly coffee experience.

 

Inspired by Egro Coffee’s environment-friendly mission, SENSORY Create's approach to the Egro Coffee branding and packaging project was to create an upscale and sophisticated mood, with organic geometries and curves that exist in nature. As Egro Coffee pods are made entirely from plants and have been produced on the planet in biodegradable form, the Egro color palette is selected from natural colors: green, brown, stone, and charcoal.

Besides SENSORY Create aimed to create a contrast between the legacy and future by preserving previous traditional characteristics of the Egro Coffee Systems‘ logo. The new futuristic logo is integrated with an algorithmic base and 3D grid. Each shape on the logo represents the tagline "Coffee, Nature and Future" by creating a bridge between the past, now, and future. This logo algorithm has the capability to turn into any multi-disciplinary design element such as furniture, architectural scale, or 2D graphic element. Algorithmic and molecular thinking was integrated into the project to achieve the most optimized and systematized working - creating methodologies in every design process. The power of this project is coming from algorithmic design thinking through the journey of creation.

In addition to these environment-friendly approaches, packages are produced using FSC®-certified paper packaging approved by the "Forest Stewardship Council®", ensuring that the forests from which the product is derived are managed sustainably and certified by an independent board. This further highlights Egro Coffee's commitment to drawing a pathway toward a sustainable future.

With their new range of innovative and sustainable coffee products, Egro Coffee Systems is leading the way in delivering premium coffee while promoting environmental sustainability. The corporate branding project and packaging design by SENSORY Create has helped Egro Coffee Systems to deliver a unique and eco-friendly coffee experience that not only tastes great but also makes people feel good about their coffee choices!